the
SPRINT
FOUNDATION
Find Out If Your Product ‘Clicks’ with Customers—Before You Build It.
get 6 MONTHS
worth of strategy
in just 2 days
The Foundation Sprint Lab is the fastest way to create a winning strategy for your product or service. In just two days, you'll gain clarity on your customers, define a unique market position, and choose the best approach to move forward confidently.
STOP going in design circles.
Get Clarity & focus.
Before investing in any new development, let's cut through the noise. Book a FREE, no-obligation 30 minute Clarity Call where we'll diagnose your biggest strategic bottleneck and outline a clear path forward—even if you don't book a Foundation Sprint.
This quick session is designed to give you:
Immediate Insight: Pinpoint the single most critical flaw in your current product strategy.
Actionable Next Steps: Walk away with 1-2 concrete, high-leverage steps you can take today.
A No-Pressure Discussion: See if the Foundation Sprint Lab is the fastest path to product-market fit.
what is
the foundation
sprint?
A Foundation Sprint is a 2-day facilitated lab that helps you:
✅ Clarify your customer & problem
– Pinpoint who you serve and what problem they need solved.
✅ Differentiate your solution
– Identify what makes your product or service radically different from competitors.
✅ Select the best approach
– Evaluate multiple strategies and choose the one with the highest chance of success.
✅ Craft a Founding Hypothesis
– Define a clear, testable hypothesis that ensures your product resonates with customers.
By the end of the lab, you’ll have a customer-validating strategy that accelerates product-market fit—without months of uncertainty.
WHERE IS THE “CLICK”?
Following the Foundation Sprint, a Design Sprint is used to design and test your hypothesis, rapidly prototyping solutions and gathering real customer feedback before full-scale implementation.
Who Is This For?
👤 Founders & Entrepreneurs
– Seeking clarity and direction for their next big idea.
👤 Product Leaders
– Looking to refine their strategy before investing in development.
👤 Startup Teams
– Wanting to align their vision and move forward with confidence.
If you’ve struggled with messy brainstorming, endless debates, or unclear positioning, a Foundation Sprint will cut through the noise and provide actionable insights.
why work
with culture
craft labs?
With over 15 years of experience in product development, strategy, coaching and facilitation, Lara Kehler brings a proven approach to guiding teams through high-stakes decisions. Our process is inspired by best practices used by the world’s top startups and designed to deliver clarity and direction—fast.
Testimonials
get started
now
Before investing in any new development, let's cut through the noise. Book a Free, no-obligation Clarity Call where we'll diagnose your biggest strategic bottleneck and outline a clear path forward—even if you don't book a Sprint Lab.
Book Your Free 30 minutes Clarity Call with Lara